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Iron

Agency Network: 
Published/Aired: 
January 2011
Description: 

Print advertisment created by Immersion, Canada for Campbell Care, within the category: Industrial, Agriculture.

Is your furnace winter-ready?

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Director: Seann Einerssen
Copywriter: Mike Catherall
Photographer: Rosie Hardy

Comments (8)

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Highest Rated

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

I'm opposed to these, not because they're untrue—I think it's clear that it's a human truth. But, for two reasons, this is not great advertising: 1. It's expected. It's not a big leap. If your furnace goes out, it's going to be freaking freezing in your house. It's not weird enough. And 2. It's exaggeration at its worst. And it's not even surprising exaggeration.

I'm not saying it's a bad strategy, or that it's not a human truth—it clearly is. I'm just saying it fails because it's not surprising in any way. It's very straightforward.

Laymie's picture
Laymie
Activity Score 27

Agreed. Very dreamy.

luispiter's picture
luispiter
Activity Score 2756

what is the product...i dont understand

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Really? It's the same ad three times, with literally the same line and everything. These are not good.

copycopycopy's picture
copycopycopy
Activity Score 148

Very non-creative.

dadada's picture
dadada
Activity Score 1720

i don't get it, what's should the consumer understand?

Everybody is creative, be yourself.

Billoughsby's picture
Billoughsby
Activity Score 5144

If you've had furnace trouble, or a winter power outage, these will ring comically true for you, more so than for most people. I'm not sure that's a flaw. I'm going to say it's not. It would be close to impossible to make an ad on this theme pitched to people who feel invincible or whose super drops down and repairs any issues in an hour.

That's it.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

I'm opposed to these, not because they're untrue—I think it's clear that it's a human truth. But, for two reasons, this is not great advertising: 1. It's expected. It's not a big leap. If your furnace goes out, it's going to be freaking freezing in your house. It's not weird enough. And 2. It's exaggeration at its worst. And it's not even surprising exaggeration.

I'm not saying it's a bad strategy, or that it's not a human truth—it clearly is. I'm just saying it fails because it's not surprising in any way. It's very straightforward.

denfilm's picture
denfilm
Activity Score 406

nice

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