Campaign Against Landmines: Ketchup

Ketchup sachets were inserted into magazine ads to demonstrate the horrific everyday nature of living in a landmine affected country. When the sachet is opened the foot is severed and ketchup pour out. The Campaign Against Landmines messages on the back of the sachet is also printed on the page.

Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston, Matthieu Elkaim
Art Director: Emmanuel Bougneres

8 comments

tsunamilaw's picture
tsunamilaw
115 pencils

nice idea =)

Oscar's picture
Oscar
68 pencils

very nice

itchy's picture
itchy
58 pencils

clap clap

Mo's picture
Mo
648 pencils

Nice.

Chris's picture
Chris
1987 pencils

quite clever.

Bilal's picture
Bilal
86 pencils

powerfull idea i liked

Bilal

Karma's picture
Karma
4 pencils

Great one....

coolchisel's picture
coolchisel
24 pencils

can't like it more.
two thumbs up!

Log in or register to post comments