Campaign Against Drink Driving (CADD): Red
What's the price of a bottle of beer?
Don't drink and drive
Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves
15 Comments
Totally awesome campaign :)
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Yeah it's a solid campaign and gets a message across, but will this really stop people from drinking and driving? I'm missing some shock factor or something that'll creep in the back of your mind, reminding you not to drink & drive.
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Do these only exist to boost CADD's donor roster, and not to deter drivers who habitually drink? Just wondering the target.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
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Art for art's sake, but still - love the concept.
Really like good
Chaminda Rathnayake
Great art, great concept, but I agree with Jack up above - will this change consumer behavior? Don't think so
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Don't think any ad would actually show people they must stop drinking/driving. But the aproach is enough to make people think.
That's not true, some ads can stop people from drinking and driving, they just haven't been made yet. We're just not creative enough (yet)!
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What an insightful gem of wisdom...But I disagree http://www.bestadsontv.com/ad/33148/Road-Safety-Car-For-Sale---Waitake...
Art direction is kind of fun, for a serious topic.
of course this visual is not new:
http://adsoftheworld.com/media/print/automobile_association_of_singapo...
BUT I prefer this copy and this art direction.
No credit for the modelmaker who created these images, I see. ;-)
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Great!
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done and I don't think it's effective. it is very unlikely that people who drink and drive can spare a moment to look at this and comtemplate it. The consequences are described but not persuading. The responses will likely be: "Who cares?"
Amazing campaign... Congrats!!!