Campaign Against Drink Driving (CADD): Red

What's the price of a bottle of beer?
Don't drink and drive

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves


suresh90's picture
620 pencils

Totally awesome campaign :)

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah it's a solid campaign and gets a message across, but will this really stop people from drinking and driving? I'm missing some shock factor or something that'll creep in the back of your mind, reminding you not to drink & drive.

Billoughsby's picture
5124 pencils

Do these only exist to boost CADD's donor roster, and not to deter drivers who habitually drink? Just wondering the target.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

chicks dont swim's picture
chicks dont swim
13 pencils

Art for art's sake, but still - love the concept.

chamindarathnayake's picture
379 pencils

Really like good

Chaminda Rathnayake

AlfredoGil's picture
133 pencils

Great art, great concept, but I agree with Jack up above - will this change consumer behavior? Don't think so

Daniel Acorsi's picture
Daniel Acorsi
4 pencils

Don't think any ad would actually show people they must stop drinking/driving. But the aproach is enough to make people think.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

That's not true, some ads can stop people from drinking and driving, they just haven't been made yet. We're just not creative enough (yet)!

shaun1800's picture
293 pencils

What an insightful gem of wisdom...But I disagree

jackblack's picture
2328 pencils

Art direction is kind of fun, for a serious topic.

Dzsoi's picture
7194 pencils

of course this visual is not new:

BUT I prefer this copy and this art direction.

Millar Models's picture
Millar Models
2 pencils

No credit for the modelmaker who created these images, I see. ;-)

mikeelrapido's picture
1929 pencils



alexandra1985's picture
16 pencils

done and I don't think it's effective. it is very unlikely that people who drink and drive can spare a moment to look at this and comtemplate it. The consequences are described but not persuading. The responses will likely be: "Who cares?"

Brain-Art's picture
1101 pencils

Amazing campaign... Congrats!!!

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