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Camouflage

Published/Aired: 
July 2006
Description: 

1965 US Army | 2005 US Army
More proof the rainforests are dissapearing.
Help us preserve what's left of our rainforests. Visit our website and find out how.

Advertising Agency: Almapbbdo, Sao Paulo
Creative Director: Marcello Serpa/Luiz Sanches/Roberto Pereira
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Hugo Treu

Comments (4)

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Highest Rated

vogue's picture
vogue
Activity Score 4

this ad is just trying to say "we c more brown than green now!"

is that so hard to figure out? the msg is just a simple n' the bitter truth!

whitespace's picture
whitespace
Activity Score 1953

erm... i think the idea is that:

1- camouflage is meant to be of the same colour as the trees (hence green).
2- soon there will be no trees (hence, no green)

writergeekdez's picture
writergeekdez
Activity Score 255

I agree with the illogical comments.

It's comparing apples with oranges...or whatever.

Bob Cruz's picture
Bob Cruz
Activity Score 42

I think it's a bit contrived.
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Design, to the point that it matters.

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Design, to the point that it matters.

vogue's picture
vogue
Activity Score 4

this ad is just trying to say "we c more brown than green now!"

is that so hard to figure out? the msg is just a simple n' the bitter truth!

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