1965 US Army | 2005 US Army
More proof the rainforests are dissapearing.
Help us preserve what's left of our rainforests. Visit our website and find out how.

Advertising Agency: Almapbbdo, Sao Paulo
Creative Director: Marcello Serpa/Luiz Sanches/Roberto Pereira
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Hugo Treu

July 2006


whitespace's picture
1953 pencils

erm... i think the idea is that:

1- camouflage is meant to be of the same colour as the trees (hence green).
2- soon there will be no trees (hence, no green)

writergeekdez's picture
255 pencils

I agree with the illogical comments.

It's comparing apples with oranges...or whatever.

Bob Cruz's picture
Bob Cruz
42 pencils

I think it's a bit contrived.
Design, to the point that it matters.



Design, to the point that it matters.

vogue's picture
4 pencils

this ad is just trying to say "we c more brown than green now!"

is that so hard to figure out? the msg is just a simple n' the bitter truth!

Log in or register to post comments