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Advertising Agency: Draft FCB, Sydney, Australia
oh camelbak, toot your own horn louder please.
You dont mean a bigger logo surely.
hydrate or die
damn
Poor art direction
:::J::: people drink urine to survive.. nothing remarkable.. is it really their tagline?? hydrate or die...wat an evil product..
Camelpacks are so naturally cool for some reason, it's a shame this takes away from their appeal.
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oh camelbak, toot your own horn louder please.
You dont mean a bigger logo surely.
hydrate or die
damn
Poor art direction
:::J:::
people drink urine to survive.. nothing remarkable..
is it really their tagline??
hydrate or die...wat an evil product..
Camelpacks are so naturally cool for some reason, it's a shame this takes away from their appeal.
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