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You may remember the four executions posted previously:
http://adsoftheworld.com/media/print/camel_psycobar
http://adsoftheworld.com/media/print/camel_fireworks_la
http://adsoftheworld.com/media/print/camel_forest
http://adsoftheworld.com/media/print/camel_map
I thought these were going to be for the Discovery Channel. I'm not real impressed by these now that I see they are for Camel cigs.
May i know what is the brand of camel? anti-Tobacco?
http://jennywhx.blogspot.com jwhx:Visionary
Camel cigarettes. Tobacco. You must be living on Mars! :)
you're smart, i was a traveller, came from mars and i just reach earth.
seriously i thought camel is a clothing brand until u remind me thats cigar.
thanks ivan....(my mind was so clean that i don't have cigar in mind)
http://jennywhx.blogspot.com jwhx:Visionary
Well i guess it's become mandatory for Tobacco products to carry a health Warning.
Replace the Camel logo with any other logo and it has the same effect: a mediocre campaign without any real benefit.
exactly!
www.ashlandic.com
It's a cigarette! What 'benefit' should they be pushing, might I ask?
im not saying they should...i dont even think they should be able to advertise....but, the fact that they do doesnt mean everything and anything they pump out is good.
www.ashlandic.com
Everyone says that, but the point is they did it first.. and when people say oh, lets do it with a shadow
someone else would say, oh like that Camel ad?
actually..these ads have the same layout and typography as visa and many other ads of today.
www.ashlandic.com
as I said concernig the raindrops ad, it´s when you take a cigarrette break that you can see everything more calmly and relax. this wouldn´t be fit for any brand. though it´s not exclusively camel either, i think works fine for cigarrettes. if they sponsor art or fotography events i think they´d be wrapping it up!
isnt it hard to show a "benefit" from cigarettes?
cig advertising is all about an image.
silk cut, the old b&h work from london, even alot of camel work....all image based and strong.
there's no benefit that can be said of smoking though. other than avoiding briefings with mediocre suits.
Cut Silk sucked and so does this.
Discover more cancerous cells? Discover more rotten teeth?
Cigarette advertising is like this ad; so 80's and so [****]-edited by admin for bad language.
by the way, the atmosphere of this piece of ad give me a thought of cancer people was awaiting to......die.
http://jennywhx.blogspot.com jwhx:Visionary
Jenny, you are funny. I agree with you.
Desi
www.DesiCreative.com
haha, thank you.
http://jennywhx.blogspot.com jwhx:Visionary
camel has tried to start something of an absolut campaign. but this somehow doesnt work, despite the fact they are trying to build a visual brand property.
totally agree that these ads suck.
but it's so damn superfluous to repeat this "replace the logo with any other logo and you get another mediocre campaign" stuff.
i mean just turn the fantastic bravia commercial (the first one) into a philips LCD screen commercial by changing the logo ('cause what is bravia's specific benefit anyway? great colours? wow)
I don't agree with the argument that an ad is not strong coz if you replace a logo and put a competitor's it will work just the same. I think all credit go to the people who did it first.
A big % of the ads here can change ownership by replacing logo.
excellent...very nice !! :)
http://www.youtube.com/watch?v=qviTgx7IAAQ
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