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23 comments

ellehcimeo's picture
ellehcimeo
3522 pencils

I thought these were going to be for the Discovery Channel. I'm not real impressed by these now that I see they are for Camel cigs.

jennywhx's picture
jennywhx
1142 pencils

May i know what is the brand of camel? anti-Tobacco?

ivan's picture
ivan

Camel cigarettes. Tobacco. You must be living on Mars! :)

Ivan Raszl, admin of AotW

jennywhx's picture
jennywhx
1142 pencils

you're smart, i was a traveller, came from mars and i just reach earth.
seriously i thought camel is a clothing brand until u remind me thats cigar.
thanks ivan....(my mind was so clean that i don't have cigar in mind)

swat's picture
swat
357 pencils

Well i guess it's become mandatory for Tobacco products to carry a health Warning.

braindrain's picture
braindrain
240 pencils

Replace the Camel logo with any other logo and it has the same effect: a mediocre campaign without any real benefit.

the_ashlands's picture
the_ashlands
1394 pencils

exactly!

slim's picture
slim
1047 pencils

It's a cigarette! What 'benefit' should they be pushing, might I ask?

the_ashlands's picture
the_ashlands
1394 pencils

im not saying they should...i dont even think they should be able to advertise....but, the fact that they do doesnt mean everything and anything they pump out is good.

Skor's picture
Skor
208 pencils

Everyone says that, but the point is they did it first.. and when people say oh, lets do it with a shadow
someone else would say, oh like that Camel ad?

the_ashlands's picture
the_ashlands
1394 pencils

actually..these ads have the same layout and typography as visa and many other ads of today.

mariayya's picture
mariayya
150 pencils

as I said concernig the raindrops ad, it´s when you take a cigarrette break that you can see everything more calmly and relax. this wouldn´t be fit for any brand. though it´s not exclusively camel either, i think works fine for cigarrettes. if they sponsor art or fotography events i think they´d be wrapping it up!

kre8's picture
kre8
989 pencils

isnt it hard to show a "benefit" from cigarettes?
cig advertising is all about an image.
silk cut, the old b&h work from london, even alot of camel work....all image based and strong.
there's no benefit that can be said of smoking though. other than avoiding briefings with mediocre suits.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Cut Silk sucked and so does this.

hang-the-dj's picture
hang-the-dj
1262 pencils

Discover more cancerous cells? Discover more rotten teeth?

Cigarette advertising is like this ad; so 80's and so [****]-edited by admin for bad language.

jennywhx's picture
jennywhx
1142 pencils

by the way, the atmosphere of this piece of ad give me a thought of cancer people was awaiting to......die.

Desi's picture
Desi
1052 pencils

Jenny, you are funny. I agree with you.

jennywhx's picture
jennywhx
1142 pencils

haha, thank you.

aj's picture
aj
168 pencils

camel has tried to start something of an absolut campaign. but this somehow doesnt work, despite the fact they are trying to build a visual brand property.

addyhoch10's picture
addyhoch10
2592 pencils

totally agree that these ads suck.
but it's so damn superfluous to repeat this "replace the logo with any other logo and you get another mediocre campaign" stuff.
i mean just turn the fantastic bravia commercial (the first one) into a philips LCD screen commercial by changing the logo ('cause what is bravia's specific benefit anyway? great colours? wow)

B128's picture
B128
392 pencils

I don't agree with the argument that an ad is not strong coz if you replace a logo and put a competitor's it will work just the same. I think all credit go to the people who did it first.
A big % of the ads here can change ownership by replacing logo.

NOFX_CAMEL's picture
NOFX_CAMEL

excellent...very nice !! :)
http://www.youtube.com/watch?v=qviTgx7IAAQ

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