Camel: Scuba
Advertising Agency: Saatchi&Saatchi, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art directors: Timur Kulenovic, Norbert Graf
Photographer: Jan Steinhilber
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17 Comments
too much photoshop for such a beautiful ocean
I just can't see the point in all these ads. Discover what? Someone help me.
_________
Simplify.
www.holadesignstudio.com
Very "Absolut Camel"
Thats true.
Also...we´ve got the idea... you can think a thousand of these ones... now I would like to see something else for Camel (and Absolut).
I like it!
Plays with irony on the deal of the hidden erection-man into the camel in the pack!!
Copy China's creativity, ha ha
http://www.cnad.com/html/Article/2006/1227/2006122714482529.shtml
smells like absolut to me.
boring already
Eh, I really don't get it- smoking makes you discover more? Discover what? I just don't get it.
I think if it was a camel toe and you said discover more then it works
Strip. Strip. Strip.
it looks like club med campagne
but looks kind of real at the same time.. i dont mean it is.. but looks more real than many others.
King Chen - yeah, right! Do you really think that you are the only ones to think about this "poor" trick of designing a silhouette into a paysage?
Smoking underwater, must try that sometime.
== Bring back fags, lard and the biff.
very nice ! im a camel collector. greetings.
Yeaaaah! Next time try to figure out something different than the "Absolute" pattern!
C'mon... somebody has to remember the camel-myth.
Camel did this for at least 50 years. Chinaski, you should know your Bukowski (Charles, the former copywriter) better.
Even he wrote, about the hidden camels, that his father showed him on the packs. That is classic brand creation by
using its history... I'm loving it. Great work, especially for keeping customers true to the brand. Great image, nice artwork.
... AND the origin of the absolut idea!