Camel: Fireworks LA

Okay maybe I'm just not familiar with the "Discover More" campaign....what's it supposed to mean?

this ad is so jacking crispin porter and bogusky's visa campaign.

i say it sux because it jacks their idea.. at the same time.. it jacks the same feel in art direction..

for a minute there when i read the type.. i was saying Visa?

but no CAMEL

haha.
-jason