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Agency: 
Published/Aired: 
October 2011
Description: 

Looking at the world through children's eyes.

Advertising Agency: DLV BBDO, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Matteo Pozzi
Copywriter: Dennis Casale
Illustrations: Davide Calluori
Accounts: Errica Maggio, Silvia Veronese

Comments (12)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

lovely and brilliant perspective.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Voiteque's picture
Voiteque
Activity Score 153

brilliant

twitter.com/voiteque
cargocollective.com/voiteque

Bianconiglio's picture
Bianconiglio
Activity Score 406

What is Cam? LSD? Glasses for kids?

Strategy fail, lame copy.

atb2005's picture
atb2005
Activity Score 13561

I've noticed something very interesting. Italians don't seem to be very supportive of each other. When an Italian campaign is posted on here, there would be at least one Italian slagging it off. even if it's good. Since you are Italian, you should know that Cam (il mondo del bambino) is an Italian company that sells nursery items like prams, strollers, car seats, highchairs, playpens, walkers and many other accessories.

While the copy is not original, the visuals are pretty good. It's a nice campaign overall. I wish though it wasn't so overly stylized, like many other Italian campaigns. Also, the font used for the tagline was a poor choice.

alistair's picture
alistair
Activity Score 162

not fail at all. its clear.
well done !

Glut's picture
Glut
Activity Score 3937

what is cam? for the ones who don´t know this series isn´t clear

abake's picture
abake
Activity Score 1264

I've no idea what cam is, but I'm going to suppose it's a pretty well-known brand in Italy.
Nice campaign, agree with atb2005's comments.

le roi's picture
le roi
Activity Score 128

well done guys. I like it.

mitali prasad's picture
mitali prasad
Activity Score 458

intersting and different ad campaign...but the product was not very clear in the beginning..

morse's picture
morse
Activity Score 17364

It's a nice campaign. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sarah80's picture
Sarah80
Activity Score 207

I like it.

silver5's picture
silver5
Activity Score 12

Like it!

Hadrons's picture
Hadrons
Activity Score 6017

lovely and brilliant perspective.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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