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26 comments

djakuza's picture
djakuza
517 pencils

wow exactly my idea for Heinz but ogilvy has done this already 3 oder 4 years ago. won nothing...

brain123's picture
brain123
830 pencils

It's such a difficult brief to work with cause a lot of cool stuff have been done for products like this.
Good effort but still in the "more of the same" category. Plus, the art direction is weak.

Heads's picture
Heads
194 pencils

I doubt that there was a brief in the first place.

brain123's picture
brain123
830 pencils

Let's give them the benefit of the doubt.

sumsum's picture
sumsum
615 pencils

oooooooooold.

joestamp's picture
joestamp
130 pencils

okay its been done before or kind of feels a bit samey but how is the art direction weak?
how could they have possibly improved the art direction? its a tired cliche to just slap on the old saying 'the art direction is weak' you don't know what you are talking about! chump!

brain123's picture
brain123
830 pencils

Really? How many times have we seen the white plate of "shaped" food on a white background ?
They could have used a nice table cloth at least, or set the plate on a table at a dinner or a fast food restaurant, even a house kitchen.
Any of those would have been a stronger - less boring- choice of art direction for an already tired idea.
Stay in school Joe...

Ad_Man's picture
Ad_Man
828 pencils

agree with you brain123... touché.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

capywriter's picture
capywriter
5511 pencils

I don't know about all the remarks on the art direction. Just curious... wouldn't all those extra elements, especially when placing the plate in a kitchen or restaurant environment, work distracting? Tell me.
I could see this plate on a nice table cloth though...

brain123's picture
brain123
830 pencils

As long as the plate remains in the foreground like it is, the extra elements wouldn't be distracting. They would only give the situation a time and place, which would be actually good.

nemesis's picture
nemesis
761 pencils

Not a bad idea, but the concept has been used many times before. Heinz did it very similar, but instead of a bonfire it was the fry as a match and the ketchup the flame.

And I agree with the comment that the art direction could've been more interesting.

creativejuice's picture
creativejuice
14 pencils

THIS IS NADEEM CONTRACTOR'S IDEA

stitchy's picture
stitchy
779 pencils

its very nice...

copybreak's picture
copybreak
24 pencils

2 creative director 1 art director in 1 print ad?

dadada's picture
dadada
1719 pencils

always the CDs play together and smoke herbs with feet on desks and get the idea, and the AD embark the whole work!

Everybody is creative, be yourself.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

lol... fact of life

gbl's picture
gbl
451 pencils

cool, but old. Agree with brain about the art. With another art solution, they could have saved the ad.

unaquestionediali's picture
unaquestionediali
481 pencils

i like it.
simple and clear!

takyuz's picture
takyuz
70 pencils

done

Andy-B's picture
Andy-B
280 pencils

Nice idea, but needs a little bit of more work.
Because, I didnt get it the first time, b4 i read the line.
But cool idea

corporal_hicks's picture
corporal_hicks
365 pencils

Nice work.
Maybe a table cloth was out of budget:))

Slashweasel's picture
Slashweasel
104 pencils

So 2006. All the cool kids are doing Matchbox ads

second_creator's picture
second_creator
754 pencils

nice

copywriter

antisanti's picture
antisanti
34 pencils

I like it very much.

Guest commenter's picture
Guest commenter

Way too close to Burger King's famous "Fiery Fries" ad from way back when.

It's the same idea with a similar execution.

This ad does the job, but that's about it.

goci134's picture
goci134
241 pencils

This print won award in local competition.
But this idea has been done by Ogilvy Germany in 2005.

http://www.joelapompe.net/category/print-outdoor/food-restaurants/

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