Calorilight: Ketchup

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

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7 comments

pablito.miuzzato's picture
pablito.miuzzato
54 pencils

This one its better. ok.

bathsheba's picture
bathsheba
220 pencils

Ad-schooley and not in a good way. But the photography, retouching and design are very nice.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ccwarrier's picture
ccwarrier
60 pencils

not a new idea!
bt still gd!

denize's picture
denize
81 pencils

simple but still good

John Howard's picture
John Howard
33 pencils

Thanks God, Photoshop!

Yarp's picture
Yarp
387 pencils

Nice photoshop, but ketchup is not a meal...

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