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Ketchup

Agency: 
Published/Aired: 
May 2011
Description: 

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

Comments (7)

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Highest Rated

Yarp's picture
Yarp
Activity Score 385

Nice photoshop, but ketchup is not a meal...

pablito.miuzzato's picture
pablito.miuzzato
Activity Score 54

This one its better. ok.

bathsheba's picture
bathsheba
Activity Score 220

Ad-schooley and not in a good way. But the photography, retouching and design are very nice.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ccwarrier's picture
ccwarrier
Activity Score 60

not a new idea!
bt still gd!

denize's picture
denize
Activity Score 81

simple but still good

John Howard's picture
John Howard
Activity Score 33

Thanks God, Photoshop!

Yarp's picture
Yarp
Activity Score 385

Nice photoshop, but ketchup is not a meal...

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