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Calorilight: Ketchup

Calorilight: Ketchup
Your rating: None Average: 7 (50 votes)

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

8 Comments

pablito.miuzzato's picture 54 pencils
pablito.miuzzato | Tue, 2011-05-31 20:53
6

This one its better. ok.

bathsheba's picture 232 pencils
bathsheba | Wed, 2011-06-01 02:56
5

Ad-schooley and not in a good way. But the photography, retouching and design are very nice.

Ben Dover's picture 1268 pencils
Ben Dover | Wed, 2011-06-01 05:44

Is the ketchup bottle half full or half empty?

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Wed, 2011-06-01 07:40

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ccwarrier's picture 60 pencils
ccwarrier | Thu, 2011-06-02 02:06

not a new idea!
bt still gd!

denize's picture 78 pencils
denize | Fri, 2011-06-03 20:32
8

simple but still good

John Howard's picture 33 pencils
John Howard | Sun, 2011-06-12 18:52

Thanks God, Photoshop!

Yarp's picture 385 pencils
Yarp | Thu, 2011-07-28 15:25

Nice photoshop, but ketchup is not a meal...

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