Calorilight: Ham

Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

May 2011


gadgets's picture
1063 pencils

ham looks gross... bye bye my appetite...

chouette's picture
69 pencils

so agree....not just appetite makes me itchy!

Tommy G.'s picture
Tommy G.
897 pencils

I agree with you, but it's just there to figure out how your stomach would react when you ingest the pill. It's supposed to burn 50% of the fat in your body.

ADmeifyouCAN's picture
20 pencils

nice ! Very nice !

ace85le's picture
3939 pencils

I actually likes the idea and execution. the ham looks fine to me lolz. but probably because i rarely take ham.


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Reality Check's picture
Reality Check
2473 pencils

Calorilight is a campaign that desperately tries to be visually clever but ends up full of holes.

agappehp's picture
108 pencils

I loved the idea and executed, but the ham was really very hard, yet these are only details.


kleenex's picture
41086 pencils

Swiss Ham????

Billoughsby's picture
5144 pencils

Like the girl said, this would disgust a maggot on a gut wagon. No. No. No.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

denize's picture
81 pencils

not agree with you, i like this "swiss ham"!

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