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Chocolate

Agency: 
Published/Aired: 
May 2011
10474
Description: 

Print advertisment created by Euro RSCG, France for Calorilight, within the category: Food.

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

Comments (8)

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Highest Rated

denize's picture
denize
Activity Score 81

very nice artwork

Nude Copy's picture
Nude Copy
Activity Score 1054

better than the rest

bathsheba's picture
bathsheba
Activity Score 220

Love the artwork and photography... very nice... but it masks a pretty weak idea.

ace85le's picture
ace85le
Activity Score 3935

Sometimes you dont need a really strong idea. It can be an old idea but executed in a fresh way. I think this ad hits the mark (better than the ham).

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bathsheba's picture
bathsheba
Activity Score 220

Interesting thought. I'd always believed the opposite (better a fresh idea executed in a crappy way) but I can see what you mean.

Pentastic's picture
Pentastic
Activity Score 53

Absolutely right Ben Dover.

ADmeifyouCAN's picture
ADmeifyouCAN
Activity Score 20

I like chocolate

purshotham's picture
purshotham
Activity Score 457

Is this leftover...

denize's picture
denize
Activity Score 81

very nice artwork

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