Calorilight: Chocolate

Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte


Nude Copy's picture
Nude Copy
1058 pencils

better than the rest

bathsheba's picture
220 pencils

Love the artwork and photography... very nice... but it masks a pretty weak idea.

ace85le's picture
3939 pencils

Sometimes you dont need a really strong idea. It can be an old idea but executed in a fresh way. I think this ad hits the mark (better than the ham).


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bathsheba's picture
220 pencils

Interesting thought. I'd always believed the opposite (better a fresh idea executed in a crappy way) but I can see what you mean.

Pentastic's picture
53 pencils

Absolutely right Ben Dover.

ADmeifyouCAN's picture
20 pencils

I like chocolate

purshotham's picture
455 pencils

Is this leftover...

denize's picture
81 pencils

very nice artwork

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