Calorilight: Chocolate

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

8 comments

Nude Copy's picture
Nude Copy
1058 pencils

better than the rest

bathsheba's picture
bathsheba
220 pencils

Love the artwork and photography... very nice... but it masks a pretty weak idea.

ace85le's picture
ace85le
3939 pencils

Sometimes you dont need a really strong idea. It can be an old idea but executed in a fresh way. I think this ad hits the mark (better than the ham).

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bathsheba's picture
bathsheba
220 pencils

Interesting thought. I'd always believed the opposite (better a fresh idea executed in a crappy way) but I can see what you mean.

Pentastic's picture
Pentastic
53 pencils

Absolutely right Ben Dover.

ADmeifyouCAN's picture
ADmeifyouCAN
20 pencils

I like chocolate

purshotham's picture
purshotham
455 pencils

Is this leftover...

denize's picture
denize
81 pencils

very nice artwork

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments