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Burger

Agency: 
Published/Aired: 
May 2011
Description: 

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

Comments (13)

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Highest Rated

anti-vedel's picture
anti-vedel
Activity Score 90

Good art-direction

chouette's picture
chouette
Activity Score 69

brilliant

pablito.miuzzato's picture
pablito.miuzzato
Activity Score 54

It could be good.

jackblack's picture
jackblack
Activity Score 2350

Not appealing.

jackblack's picture
jackblack
Activity Score 2350

Not appealing.

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it. I like the filter on the photograph and the art in white pencil.
The idea of having an "empty' meal is weird, but it works.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
Activity Score 3939

Weakest of the 4. From a glance it just looks like 2 full halves of a hamburger.

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charlottebree's picture
charlottebree
Activity Score 84

Thats it?

ADmeifyouCAN's picture
ADmeifyouCAN
Activity Score 20

cool !

Glut's picture
Glut
Activity Score 3937

not so good idea, in the other hand very nice art, and colours.

Glut's picture
Glut
Activity Score 3937

not so good idea, in the other hand very nice art, and colours.

adcares's picture
adcares
Activity Score 19

I dont get it, or its a joke! did u see the art direction? it has something to do with the idea?

denize's picture
denize
Activity Score 81

not my favourite but i like the idea.

anti-vedel's picture
anti-vedel
Activity Score 90

Good art-direction

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