Calorilight: Burger

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte

Related videos by Shutterstock

13 comments

chouette's picture
chouette
69 pencils

brilliant

pablito.miuzzato's picture
pablito.miuzzato
54 pencils

It could be good.

jackblack's picture
jackblack
2230 pencils

Not appealing.

jackblack's picture
jackblack
2230 pencils

Not appealing.

MidasTouch's picture
MidasTouch
1024 pencils

I like it. I like the filter on the photograph and the art in white pencil.
The idea of having an "empty' meal is weird, but it works.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
3939 pencils

Weakest of the 4. From a glance it just looks like 2 full halves of a hamburger.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

charlottebree's picture
charlottebree
84 pencils

Thats it?

ADmeifyouCAN's picture
ADmeifyouCAN
20 pencils

cool !

Glut's picture
Glut
3947 pencils

not so good idea, in the other hand very nice art, and colours.

Glut's picture
Glut
3947 pencils

not so good idea, in the other hand very nice art, and colours.

adcares's picture
adcares
19 pencils

I dont get it, or its a joke! did u see the art direction? it has something to do with the idea?

denize's picture
denize
81 pencils

not my favourite but i like the idea.

anti-vedel's picture
anti-vedel
84 pencils

Good art-direction

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments