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Holiday

Published/Aired: 
May 2016
Description: 

Driving one hour a day, in 10 years, one person will stay the equivalent of 51 extended holidays inside a car.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro

Comments (5)

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Highest Rated

Guest's picture
Guest

I hate traffic!! I like this ad!!

capywriter's picture
capywriter
Activity Score 5509

could be me, but that headline is a bit awkward.

Blinvers's picture
Blinvers
Activity Score 81

The most realistic of all! The ilustration is very nice too.

theoldman_son's picture
theoldman_son
Activity Score 317

It's hard to find campaigns with different executions with the same level of creativity. I'm sure they could go on for years with this. Congrats!!

Readymade72's picture
Readymade72
Activity Score 20

Nice effort with the illustration.

Guest's picture
Guest

I hate traffic!! I like this ad!!

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