Caloi Bikes: World

Riding a bike during 110 years, one person could go around the world more than 1130 times.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008

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14 comments

capywriter's picture
capywriter
5511 pencils

lovely art

Punch's picture
Punch
614 pencils

Excelente, me gusta mucho la manera que encontraron para hablar del aniversario. Si, usan exageraciones, pero son exageraciones bien argumentadas. La dirección de arte me recuerda aquellos dibujos de los años 50s. Excelente.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

Cool! So nice. Very intelligent and creative campaign. Congratulations!

Blinvers's picture
Blinvers
81 pencils

So nice campaign! Very good concept and development of the idea.

Blinvers's picture
Blinvers
81 pencils

So nice campaign! Very good concept and development of the idea.

theoldman_son's picture
theoldman_son
319 pencils

Cool visual!!

Guest's picture
Guest

amazing work! lovely!

superonesunday's picture
superonesunday
28 pencils

very fun

cool!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

the copy is all over the place!!
doesn't make any sense whatsoever.

Catwah's picture
Catwah
58 pencils

Lovely visual. But, the headline is a bit weird. I don't think the word 'during' helps it make much sense.

Guest's picture
Guest

Aggree on visual... I think the headline should read:

When riding a bike during intercourse, one person could go around and the other stay still.

partially_impartial's picture
partially_impartial
91 pencils

who invited THIS guy?...

Ronaldo's picture
Ronaldo
6 pencils

muito bom.

Guest's picture
Guest

Excelent campaign. Great illustrations

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