Caloi Bikes: Traffic jam

The speed average of a car in a big city is 15 km/h, while the speed average of a cyclist on a race is 40 km/h.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008

9 comments

Guest's picture
Guest

gorgeous art direction

Guest's picture
Guest

burros! 100 anos de escolhinha de ingles gratis pra voces.

Guest's picture
Guest

Translator better need you.

Blinvers's picture
Blinvers
81 pencils

Good ilustrations and nice concept.

theoldman_son's picture
theoldman_son
319 pencils

Even if that is an error (which honestly I couldn't find), I'm sure it's not that relevant. I think you're missing the point here. This is a website to judge advertising, not grammar... I like the idea and the art direction is really nice.

partially_impartial's picture
partially_impartial
91 pencils

Are you saying that copywriting is not part of advertising? I think grammar can make or break.....

Guest's picture
Guest

nice headline...like it

just write's picture
just write
653 pencils

I liked it it's simple and amazing... and no doubt very effective...

Guest's picture
Guest

Very nice! Pretty cool.

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