Caloi Bikes: Tour de France

A racer who completes the Tour de France rides on a bike more than 9463 times the height of the Eiffel Tower.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008

13 comments

Guest's picture
Guest

COOL!!

capywriter's picture
capywriter
5511 pencils

got to love this artwork

capywriter's picture
capywriter
5511 pencils

got to love this artwork

Notorious's picture
Notorious
631 pencils

seeing this artwork is an exercise for human head and brain

outsmart me, if you can

Blinvers's picture
Blinvers
81 pencils

Good ilustration, good job!

ricklongo's picture
ricklongo
1244 pencils

Good artwork, yes, but the connection between the copy and the message is tenuous at best. Um, okay, a Tour de France biker pedals that much... and?

theoldman_son's picture
theoldman_son
319 pencils

Really rich illustrations. All right guys!!

Guest's picture
Guest

i love the ilustration

just write's picture
just write
653 pencils

the concept strong an illustration makes great... cannes material...

partially_impartial's picture
partially_impartial
91 pencils

Love it but....the copy suggests that the bike is EXTREMELY tall.....it refers to height as a measurement and never mentions distance. Those have to be some HUGE custom tires....

Whatsamatta U's picture
Whatsamatta U
34 pencils

great illustrations!!

Guest's picture
Guest

Very modern and up-to-date. Strong.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments