Caloi Bikes: Tour de France

A racer who completes the Tour de France rides on a bike more than 9463 times the height of the Eiffel Tower.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008


Guest's picture


capywriter's picture
5511 pencils

got to love this artwork

capywriter's picture
5511 pencils

got to love this artwork

Notorious's picture
631 pencils

seeing this artwork is an exercise for human head and brain

outsmart me, if you can

Blinvers's picture
81 pencils

Good ilustration, good job!

ricklongo's picture
1244 pencils

Good artwork, yes, but the connection between the copy and the message is tenuous at best. Um, okay, a Tour de France biker pedals that much... and?

theoldman_son's picture
319 pencils

Really rich illustrations. All right guys!!

Guest's picture

i love the ilustration

just write's picture
just write
653 pencils

the concept strong an illustration makes great... cannes material...

partially_impartial's picture
91 pencils

Love it but....the copy suggests that the bike is EXTREMELY refers to height as a measurement and never mentions distance. Those have to be some HUGE custom tires....

Whatsamatta U's picture
Whatsamatta U
34 pencils

great illustrations!!

Guest's picture

Very modern and up-to-date. Strong.

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