Caloi Bikes: Lamp

During a triathlon race, an athlete consumes enough energy to keep a lamp turned on for one hour.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008

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5 comments

Ad_Man's picture
Ad_Man
828 pencils

Congratulations FabraQuinteiro, you did a great work.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Blinvers's picture
Blinvers
81 pencils

Cool!

theoldman_son's picture
theoldman_son
319 pencils

Impressive artwork!! Great campaign!!

just write's picture
just write
653 pencils

great artwork...... Great campaign.......

Guest's picture
Guest

Awesome. Nice one guys.

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