Caloi Bikes: Holiday

Driving one hour a day, in 10 years, one person will stay the equivalent of 51 extended holidays inside a car.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008

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5 comments

capywriter's picture
capywriter
5511 pencils

could be me, but that headline is a bit awkward.

Blinvers's picture
Blinvers
81 pencils

The most realistic of all! The ilustration is very nice too.

theoldman_son's picture
theoldman_son
319 pencils

It's hard to find campaigns with different executions with the same level of creativity. I'm sure they could go on for years with this. Congrats!!

Readymade72's picture
Readymade72
20 pencils

Nice effort with the illustration.

Guest's picture
Guest

I hate traffic!! I like this ad!!

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