Caloi Bikes: Girl

The digital world is sedentary. Take your kids outside.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Illustrator: Ricardo Scagliarini
Photographer: Getty Images
Retoucher: Fernando Vido
Published: April 2009

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11 comments

everartz's picture
everartz
7611 pencils

yuck!
but its true... sedentary

| Everartz |

stitchy's picture
stitchy
779 pencils

thats awful n scary!

Shreyas_M's picture
Shreyas_M
4 pencils

overdose of effects !!
but approach is 22222good!

Guest's picture
Guest

A true statement.

salvemessi's picture
salvemessi
61 pencils

Ok, I think there's a little too much "pixels" in these ads, but they certainly have a good and strong message. It's ironic to see a beautiful girl face and this serious message. And yes, I do like that irony.

donetodeath's picture
donetodeath
72 pencils

yuck !

Guest's picture
Guest

some anti-smoking ad campaign was pretty similar. children with adult arms

theanc's picture
theanc
2778 pencils

The concept is good but I dislike the pixeled arm.

theoldman_son's picture
theoldman_son
319 pencils

Strong and up-to-date message. Very nice.

student's picture
student
14 pencils

good idea.I hate computers too but it s my job. :(

Guest's picture
Guest

Great idea, but not understand pixel efect in the skin, think is an unnecesary added

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