The digital world is sedentary. Take your kids outside.
Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Illustrator: Ricardo Scagliarini
Photographer: Getty Images
Retoucher: Fernando Vido
Published: April 2009
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12 Comments
yuck!
but its true... sedentary
| Everartz |
thats awful n scary!
overdose of effects !!
but approach is 22222good!
“If it doesn't sell, it isn't creative.”
David Ogilvy.
A true statement.
Ok, I think there's a little too much "pixels" in these ads, but they certainly have a good and strong message. It's ironic to see a beautiful girl face and this serious message. And yes, I do like that irony.
yuck !
some anti-smoking ad campaign was pretty similar. children with adult arms
The concept is good but I dislike the pixeled arm.
Believe in Jesus - http://cargocollective.com/augustojesus
Really good concept. Art direction is interesting. Well done.
Strong and up-to-date message. Very nice.
good idea.I hate computers too but it s my job. :(
Great idea, but not understand pixel efect in the skin, think is an unnecesary added