Caloi Bikes: Girl

Caloi Bikes: Girl
Average: 8 (35 votes)

The digital world is sedentary. Take your kids outside.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Illustrator: Ricardo Scagliarini
Photographer: Getty Images
Retoucher: Fernando Vido
Published: April 2009

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11 comments

everartz's picture
7627 pencils
everartzMonday, May 11, 2009 - 08:42

yuck!
but its true... sedentary

| Everartz |

stitchy's picture
762 pencils
stitchyMonday, May 11, 2009 - 09:12

thats awful n scary!

Shreyas_M's picture
4 pencils
Shreyas_MMonday, May 11, 2009 - 14:04

overdose of effects !!
but approach is 22222good!

Guest's picture
GuestMonday, May 11, 2009 - 23:05

A true statement.

salvemessi's picture
61 pencils
salvemessiMonday, May 11, 2009 - 23:34

Ok, I think there's a little too much "pixels" in these ads, but they certainly have a good and strong message. It's ironic to see a beautiful girl face and this serious message. And yes, I do like that irony.

hunterelf's picture
68 pencils
hunterelfTuesday, May 12, 2009 - 02:02

yuck !

Guest's picture
GuestTuesday, May 12, 2009 - 03:06

some anti-smoking ad campaign was pretty similar. children with adult arms

theanc's picture
2764 pencils
theancWednesday, May 13, 2009 - 13:38

The concept is good but I dislike the pixeled arm.

http://www.augustocorreia.com.br

theoldman_son's picture
319 pencils
theoldman_sonThursday, June 4, 2009 - 19:35

Strong and up-to-date message. Very nice.

student's picture
14 pencils
studentSaturday, June 20, 2009 - 10:38

good idea.I hate computers too but it s my job. :(

Guest's picture
GuestSaturday, June 20, 2009 - 14:25

Great idea, but not understand pixel efect in the skin, think is an unnecesary added