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Caloi Bikes: Brazil

Caloi Bikes: Brazil
Your rating: None Average: 7 (16 votes)

In 110 years, it would be possible to go to the extreme points of Brazil, from north to south or east to west, more than 3200 times on a bike.
Ever since Caloi was founded, thousands of Brazilians dream, have fun and live unforgettable moments on top of two wheels. Pedaling is good for the heart and for the soul. And with all these 110 years in mind is how we celebrate our anniversary.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriters: Ricardo Frezza, Hildebrando Neto
Illustrator: Mauricio Pierro
Published: 2008

8 Comments

Spinnaker's picture 100 pencils
Spinnaker | Thu, 2009-06-04 07:10

Es interesante ver cómo ilustraciones son tan populares en este momento. Beautiful.

Transom Draught - Always check the level of the water behind you.

NastyJester's picture 746 pencils
NastyJester | Thu, 2009-06-04 08:10

Only this advert and the first advert have anything to do with celebrating 110 years. The rest are just random, irrelevant bike facts.

Guest's picture
Guest | Thu, 2009-06-04 09:00

Why does everyone insist on posting all 7 ads in their campaign?

Guest's picture
Guest | Thu, 2009-06-04 11:01

Not a great week for Brazilian advertising. Nice illustrations though.

elmago's picture 177 pencils
elmago | Thu, 2009-06-04 12:44

In this case I think is relevant to put all of them, since every ad, even though in the same campaign, are very different in content. I don't see why not.

Blinvers's picture 79 pencils
Blinvers | Thu, 2009-06-04 14:55
9

Good way to demonstrate brazilian's culture in an ad of...bike! Congrats

theoldman_son's picture 243 pencils
theoldman_son | Thu, 2009-06-04 17:47

Really modern art direction!! Spot on!!

Guest's picture
Guest | Sun, 2009-06-07 19:36

Really beautiful campaign. Good advertising!!

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