Caloi Bikes: Boy
The digital world is sedentary. Take your kids outside.
Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Illustrator: Ricardo Scagliarini
Photographer: Getty Images
Retoucher: Fernando Vido
Published: April 2009



11 Comments
most of the designers have a sedentary lifestyle...
again yuck but its true :P
| Everartz |
why the grid????
doesn't make any sense...
malazo!!!!
I kinda like this pixel effect, and it's the first time I`ve seen it this way.
Good point to sell a bike.
Super chubby cheeks!! Nice...
Nice stuff, it makes me remind a funny character called Fofão.
Can't he take that PSP outside and play underneath a tree or something?
Nice visual. It makes you want to see it even bigger!! Cool!!
Fresh approach on children's obesity. Nice!!!
bueno!