Caloi Bikes: Boy

The digital world is sedentary. Take your kids outside.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Illustrator: Ricardo Scagliarini
Photographer: Getty Images
Retoucher: Fernando Vido
Published: April 2009

10 comments

everartz's picture
everartz
7611 pencils

most of the designers have a sedentary lifestyle...
again yuck but its true :P

| Everartz |

picopalqlea's picture
picopalqlea
999 pencils

why the grid????
doesn't make any sense...

Guest's picture
Guest

malazo!!!!

Guest's picture
Guest

I kinda like this pixel effect, and it's the first time I`ve seen it this way.

Endeio's picture
Endeio
270 pencils

Good point to sell a bike.

Guest's picture
Guest

Super chubby cheeks!! Nice...

lateralus's picture
lateralus
6 pencils

Nice stuff, it makes me remind a funny character called Fofão.

Guest's picture
Guest

Can't he take that PSP outside and play underneath a tree or something?

theoldman_son's picture
theoldman_son
319 pencils

Fresh approach on children's obesity. Nice!!!

Guest's picture
Guest

bueno!

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