Calmdog: Fat Dog

Because pets have stress too.
Formulated with a unique blend of herbs to calm the nervous system and counteract stress.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Romy Lunz
Copywriter: Balekane Mokoditoa
Photographer: Michael Meyersfeld
Retoucher: Rob Frew

May, 2016


SAM75's picture
220 pencils

Funny. For me this one is better that the others

Guest's picture

Yeah, this is the coolest. The rest doesn't look like the dogs are stressed.

Guest's picture

Probably because you are fat.

capywriter's picture
5509 pencils

I don't get this one at first sight... Or is it just less good than the others?

Guest's picture

oh god, SAM75, you can't say that. The one with the granny is fun but the others are baaaad, very baaaad. Not fun.
And in this one, why a fat guy with a fat dog ??
And the comparison between fat dog and slim dogs has no reason to be : this is not a race or another exercise like that..
And in the other one, the feeling is not stress, it's anger or something else like that.
I don't understand what happening in advertising today...

Sorry for my bad english, i'm just a belgium man.

capywriter's picture
5509 pencils

Ok, I noticed the dog was fat compared to the others, but I don't see why that's a reason to stress in the given situation... Therefor this one fails for me. Another Belgian ;)

v0the0kwc's picture
141 pencils

don't really understand this ad, but the print is funny XD

Meshrum's picture
281 pencils

I think the other two are better.

thedesignaddict's picture
5403 pencils

Obtuse. No idea what is going on here.

Guest's picture

White people and their flat a$$es - lorrrrrrrrd!

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