Calmdog: Fat Dog

Because pets have stress too.
Formulated with a unique blend of herbs to calm the nervous system and counteract stress.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Romy Lunz
Copywriter: Balekane Mokoditoa
Photographer: Michael Meyersfeld
Retoucher: Rob Frew
Published: 2010

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10 comments

SAM75's picture
SAM75
218 pencils

Funny. For me this one is better that the others

Guest's picture
Guest

Yeah, this is the coolest. The rest doesn't look like the dogs are stressed.

Guest's picture
Guest

Probably because you are fat.

capywriter's picture
capywriter
5511 pencils

I don't get this one at first sight... Or is it just less good than the others?

Guest's picture
Guest

oh god, SAM75, you can't say that. The one with the granny is fun but the others are baaaad, very baaaad. Not fun.
And in this one, why a fat guy with a fat dog ??
And the comparison between fat dog and slim dogs has no reason to be : this is not a race or another exercise like that..
And in the other one, the feeling is not stress, it's anger or something else like that.
I don't understand what happening in advertising today...

Sorry for my bad english, i'm just a belgium man.

capywriter's picture
capywriter
5511 pencils

Ok, I noticed the dog was fat compared to the others, but I don't see why that's a reason to stress in the given situation... Therefor this one fails for me. Another Belgian ;)

v0the0kwc's picture
v0the0kwc
141 pencils

don't really understand this ad, but the print is funny XD

Meshrum's picture
Meshrum
281 pencils

I think the other two are better.

thedesignaddict's picture
thedesignaddict
5366 pencils

Obtuse. No idea what is going on here.

Guest's picture
Guest

White people and their flat a$$es - lorrrrrrrrd!

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