Calistoga Beverage Company: Return To Good, 3

Our mineral water occurs naturally, naturally.

When the Calistoga Beverage Company decided to launch a new line of water and sparkling juices, we produced an outdoor campaign that reflected the pure goodness of the northern California brand. We think of it as a rebellion against the artificial and a Return To Good.

Advertising Agency: Publicis Dialog, San Francisco, USA
Creative Director: Katie Hopkins
Typography: M & H Type
Photographer: Marshall Gordon
Production: Christopher Nelson
Digital Retouching: Pacific Digital Image

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8 comments

k-rocka's picture
k-rocka
428 pencils

My boredom occurs naturally too.

mirabella's picture
mirabella

cliche..

cp's picture
cp
354 pencils

huh

Guest's picture
Guest

I actually like it.

Rog's picture
Rog
6094 pencils

Dum dee dum...

>>>> That's not an ad. THIS is an ad.

Ravages's picture
Ravages
842 pencils

A) This whole "from nature, nothing more" route is paved with the bodies of overworked copywriters.
B) Which means, if somebody wants to go down there, they better have stronger copy skills.
C) Or prepare for smart-alecky comments, such as this one.

hang-the-dj's picture
hang-the-dj
1262 pencils

I concur.

RM's picture
RM
419 pencils

This line must have been used more than 1000 times on 1000 different clients around the world, that's probably not an exaggeration! Did they forget? They must have been smoking something natural too!

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