Calistoga Beverage Company: Return To Good, 1
It's less lemonade and more lemonatural.
When the Calistoga Beverage Company decided to launch a new line of water and sparkling juices, we produced an outdoor campaign that reflected the pure goodness of the northern California brand. We think of it as a rebellion against the artificial and a Return To Good.
Advertising Agency: Publicis Dialog, San Francisco, USA
Creative Director: Katie Hopkins
Typography: M & H Type
Photographer: Marshall Gordon
Production: Christopher Nelson
Digital Retouching: Pacific Digital Image
5 Comments
amanda huges-watkins (th copywriter) needs to take a walk in the park
Oh come on, this is obviously a client driven campaign. You can't hate the creative team for how it turned out. The CD maybe. Plus, it's about water when's the last time you thought a water ad was awesome?
If it is "client driven" then it is probably not something you are proud of, so why put it on this site?
As for awesome water ads - I'd have to give it to Evian on the bottom of a pool, under a flight path near Heathrow.
This is best example i could find (didn't look very hard)
http://fallontrendpoint.blogspot.com/2006/01/media-top-down-advertisin...
Evian's "Waterboy" advert was awesome.
PDI digital retouching? You're kidding. Well, maybe there is another PDI...