Çalık Denim: Denim Is Our Only Savior, 3

Denim Is Our Only Savior

In a future where resources are scarce and humanity struggles to survive mankind looks to denim for salvation. Now, Çalık Denim, a denim manufacturer based in Turkey that trades worldwide, is making a commitment to the future by implementing a green strategy for its denim production.

Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tolga Özbakır
Copywriter: Selin Hamamciyan
Photographer: Emir Sarisac

December 2011


Billoughsby's picture
5124 pencils

Deplorable copy, imo, but what images. Any and all points for that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
40296 pencils

images nice, BUTTT the whole idea sucks.

NicoCiego's picture
1033 pencils

well, denim ads are usually done with superb photography with awful copy.
I couldn't agree more with Billoughsby and kleenex here but I think this will work just fine for Calik.

Geimima's picture
824 pencils

how old is this denim? the ray reflection on masker looks like they are in studio.. aren't they?

life is a playground

skeMaMen's picture
428 pencils

Conan is the only savior!

>>> Designed to be signed...

MicheleVirgilio's picture
2617 pencils

Good shoot not nice ad

fahed abdullah's picture
fahed abdullah
4 pencils

i liked the treatment...

shaho.ab's picture
2 pencils

Today is the anniversary of the annual of Halabja city, Halabja is the Kurdish city in Kurdistan - Iraq, which bombed by Saddam's chemical bomb in 1988 and this picture reminds me of the incident.

CuriousPencil's picture
4225 pencils

Denim bodybags? Can I just ask, for a small moment, why mankind would 'look to denim for salvation'? This is about a green production strategy, we're told. So, the toxic fumes from sulphur, dyes and caustic soda, those are all gone now, are they? Then why exactly is our hero wearing a gas-mask? Surely the world is looking to breathing apparatus for salvation in this ad?

Rarely does an ad get it so wrong so completely.

sleeveen78's picture
22 pencils

I think the copy is good... in Turkish. Just a slightly-off translation. Hell, for all I know this line could be pure genius... in Turkish.

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