Çalık Denim: Denim Is Our Only Savior, 2
Denim Is Our Only Savior
In a future where resources are scarce and humanity struggles to survive mankind looks to denim for salvation. Now, Çalık Denim, a denim manufacturer based in Turkey that trades worldwide, is making a commitment to the future by implementing a green strategy for its denim production.
Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tolga Özbakır
Copywriter: Selin Hamamciyan
Photographer: Emir Sarisac
Published: December 2011

4 Comments
Not too sure about the payoff, seriously, 'our savior'? But wicked photography, love that.
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bad copy & concept. cool photograph.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Denim is our only saviou? Really? Weak and false. This concept is soooo forced.
great photo. no ad
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