23 comments

HeadOrange's picture
HeadOrange
12 pencils

what the....? these are weak.

ChuckNorris's picture
ChuckNorris
834 pencils

so...EAT THESE NUTS!

Spanky's picture
Spanky
4898 pencils

looks like student work. from the class idiot.

TopJeff's picture
TopJeff
479 pencils

Eating nuts will keep her from breaking up with him?

Jeff

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postman's picture
postman
951 pencils

Maybe it's about his nuts? Not sure though...

addyhoch10's picture
addyhoch10
2592 pencils

imitating the look of tobacco warning labels is a very smart thing if you want to make people look away.

ChuckNorris's picture
ChuckNorris
834 pencils

Seriously now.

I think this campaign is trying to say that life is full of situations in which one can have his heart broken, and that the nuts will somehow make it better.

Makes no sense.

Rog's picture
Rog
6094 pencils

The PI slant is perhaps a degree of separation too far?
Hey! Let's get Joey Greco jumping out of a van...running into a bar situation... and handing out nuts!

>>>> That's not an ad. THIS is an ad.

kahyeeng's picture
kahyeeng
4 pencils

i think this 1 means that even ur wife or girlfriend is having an affair outside and got captured by ur private investigator.. u dont feel so heart ache cos u ate the nuts.

kingzeus's picture
kingzeus
260 pencils

im eating nuts while looking at this ad....crunch crunch..

"you are valued for your value so be valuable..."

grasshopper's picture
grasshopper
54 pencils

idiotic comments

ChuckNorris's picture
ChuckNorris
834 pencils

right back at you

grasshopper's picture
grasshopper
54 pencils

nice one

broughcut's picture
broughcut
20 pencils

don't be heartbroken by wife's affair, have a gay fling instead?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Very unclear.

Not communicating the idea so the message is lost.

laylowmoe's picture
laylowmoe
328 pencils

Mmm. This is what my CD calls the "literal-lateral" approach - showing the product benefit in a literal way, but taking a lateral interpretation of it.

It works just fine per se, especially for low-involvement products like FMCGs. But the thing about this approach is, it's facetious by nature. It's tongue-in-cheek. It's a joke. And it should be executed in such a way that the viewer is in on the joke.

This... is a little too straight. It's not jokey enough. It's almost saying bare-faced that eating nuts will ease real emotional pain. To which - no, nuh-uh, no way.

ellehcimeo's picture
ellehcimeo
3522 pencils

Terrible design, horrible art direction, dodgy copywriting. Did I miss anything?

Rog's picture
Rog
6094 pencils

Probably over priced.
Hey, Bella! :)

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture
ellehcimeo
3522 pencils

Ciao my lovely! Mwa, mwa.
Nice addition.

apfelbutzen's picture
apfelbutzen
44 pencils

really funny....harrharrharrr
:-(

neurotica's picture
neurotica
19 pencils

Whose nuts are they refering to?

Frank Zhao's picture
Frank Zhao
56 pencils
Pombooie's picture
Pombooie
407 pencils

What the heck is this all about?

Sorry, but these are way too obtuse. It'd be easier to decipher the dead sea scrolls (rom the original aramaic) while pissed, and it's certainly be easier on your nut too.

Pombooie - the idea is everything

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