California Lottery 25th Anniversary: Cupcake
Birthdays. Jackpots. We don't do small.
Advertising Agency: Alcone Marketing Group, Irvine USA
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Copywriter: Cameron Young
Retoucher: Graphic Industries
Published: January 2010
9 Comments
Small idea
For small minds...
1st degree concept but it communicates what it has to communicate,
The photomontage could have been done better, really.
me likey!
withalltherespects
This is the best of the 3 I think, actually makes you smile a bit.
I can see the potential for this one out of the 3. But what shown here looks like a concept drawing, not the finished artwork. I'll give a 5/10 for the idea - but if the cake looked real I would give the ad a 7/10
Bad retouch
I like, it's fun.
For me the whole idea is simple because it very obvious what you want to show in the ad. The design in great you edited it almost perfect and you made the cake look realistic but the overall score for me is 7. I gave the ad 7/10 because we all know that this kind of concept or idea is common but the design editing is clean.Gauthier, Houghtaling and Williams