Calgary Zoo, Zoo School: Croc

Playtime will change after Zoo School. Kids learn everything from camouflage tactics to habitat. Call 232-9346 to enroll. Calgary Zoo.

The zoo wanted us to increase attendance at Zoo school (an educational component of the Calgary Zoo). Needless to say, no animal facts are taboo at Zoo school.

Advertising Agency: Trigger communications, Canada
Creative Director: Patrick Doyle
Art Director: Joel Arbez
Copywriter: David Delibato
Photographer: Jean perron
Published: November 2006

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8 comments

Rog's picture
Rog
6094 pencils

Yeah. Pay that.

>>>> That's not an ad. THIS is an ad.

Davosk's picture
Davosk
4833 pencils

This is the best of the three.
Hi Rog.

elmikel's picture
elmikel
1147 pencils

This one's pretty funny. nice campaign.

Brophy's picture
Brophy
102 pencils

I love this one. I wish the others had as much youthful exuberance.

VAMPIRO's picture
VAMPIRO
373 pencils

Also they could play of that way if they are seeing discovery or animal planet 4 hours daily, very good execution!

itch's picture
itch
806 pencils

veyr goood idea! love this one!

* it's not how good you are. it's how good you want it to be *

Bea's picture
Bea
95 pencils

Quite smart, fits the target market perfectly.

Adaddicted's picture
Adaddicted
3435 pencils

Clever!

withalltherespects

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