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Steak

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Published/Aired: 
April 2008
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Description: 

Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com

Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes

Comments (9)

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Abra Cadabra's picture
Abra Cadabra
102 Activity Scores

On second thought, the concept actually plays off of the idea that humans are perceived to be the top of the food chain, but are actually not (according to these guys). Or maybe i'm overthinking this.

At any rate, i'll bet you won't find these ads anywhere near the San Fransisco Zoo.

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