Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
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Comments
The trash bin kills it.
-Tung
--good idea is enemy of great idea
hahahhahahahahahah, right. The idea now sucks because of the trash bin.
Great ad.
ohohoh, anybody see Madagascar?
... its already been done...
Nice, but man is actually on a top of a food chain.
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Trifles make perfection, and perfection is no trifle.
Not in a natural setting. We would be like small apes in the eye of big cats. They would hunt us down if they are hungry.
But we can make weapons and outsmart them with traps or teamwork. Or we can move in on their natural habitat and force them to live in Zoo's.
wait a minute...
i bet a big cat could crawl up a chain link fence if it wanted to.
This ad didn't make sense to me because humans are indeed the top of the food chain. Natural setting? The Earth is a natural setting, and it's worked out pretty well for us so far.
On second thought, the concept actually plays off of the idea that humans are perceived to be the top of the food chain, but are actually not (according to these guys). Or maybe i'm overthinking this.
At any rate, i'll bet you won't find these ads anywhere near the San Fransisco Zoo.
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