Calgary Zoo: Cavegirl

Go back in time.
Dinosaurs Alive!

Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Joel Arbez
Copywriter: Saro Ghazarian
Photographer: Ric Kokotovich


iwannatalktosamson's picture
701 pencils

hahahah! Funny stuff.

dsklan's picture
1925 pencils

go to kasachstan!

Guest's picture

learn to spell!!

Hiperion's picture
3138 pencils


rurorjuror's picture
738 pencils

really funny! girl rulez.

Kateter's picture
2029 pencils

absolut BS

iwannatalktosamson's picture
701 pencils

If by BS you mean 'brilliant stuff', then I agree.

Well maybe not brilliant, but pretty funny and original.

Pedestrian's picture
490 pencils

If me and the creative team sat around the table and said "The idea behind the Dinosaurs Alive campaign is: 'Go back in time' and we're going to show kids who look like cavemen." I wouldn't consider it to be original at all. In fact, it's probably the least original path to take.

iwannatalktosamson's picture
701 pencils

But would giving a little girl the face of a caveman be the first way you'd think about taking kids to the past?

Pedestrian's picture
490 pencils

No. But that's mainly because after you've shown a cave boy and a cave girl, the "idea" is already over. If the idea only stretches to two executions, then it's not much of an idea.

And yeah, I see there are 2 more executions to this Zoo stuff, but those aren't really attached to this idea. Which goes to show you how much trouble they were having. This campaign is "go back in time" and the other is "real dinosaurs. real scary." yet they're both supposed to be part of the same campaign...which is strange.

Kateter's picture
2029 pencils

no, I mean the real, the original, the one and only BS.

Doni Jono's picture
Doni Jono
114 pencils

hahahahahahahha..look at her face..very funny

keithstoeckeler's picture
425 pencils

I find this funny and creepy at the same time. Haven't quite figured out which has won over...

Jakarta Jack's picture
Jakarta Jack

Heheheh, Aphex Twin's kids.

dreadboy's picture
413 pencils

Was so looking for the fellow ad commenter that related this to Aphex Twin. That's one of the several reasons I like this campaign. Another would be the subtleness of the prints.

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beingofageoldgrace's picture
339 pencils

so when i go back in time girls become guys?

btw: def. an aphex twin kid...

Guest's picture

If your target audience is parents, then it may be a bit much for them. The girl, the beard... Of course there is an idea here, though.

paumarques's picture
1314 pencils

Bon retoc i millor concepte! felicitats!

Pau Marquès
(+34) 670 36 79 83

Hibon's picture
3731 pencils

Funny... kids will love this work. (that's the big deal)

Simple ideas are the best !

zenshoker's picture
29 pencils

jajajaa bravaso!!

Zaidi's picture
80 pencils


Aphex's picture
264 pencils

Haaaaa!!! This is a new campaign of Chris Cunnigham!!

"Si eres buen copy, presiona alt + F4"

bmeza88's picture
54 pencils

love the artwork, copy could have been a little less gimicky

Guest's picture


i find it bang on

Guest's picture

This makes no sense...

Rare View's picture
Rare View
30 pencils

who'd go to place that make your face looked like a caveman??

the_lizard_king's picture
1259 pencils

What's da point??? I can c ppl finding it funny... but i think its just way to dragged

And then GOD said...
Let there be creativity!!!

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