Calgary International Film Festival: Alex

Only the best films make it.

Advertising Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson, Amy Senecal
Published: September 2010


Guest's picture

Beautiful Photography.

Guest's picture

Nice idea

Guest's picture

These don't do anything for me. For starters they dont talk to the audience and also i feel you could put almost any companies logo on the bottom of an idea like this.

Lazarus's picture
1538 pencils


shahidali's picture
4067 pencils

Is showing a born-to-be-miserable person in a miserable state the great idea here? reading the i copy asked myself, "what would have this guy done there had he been selected?" Very good execution but what can you do when the idea is not working!


Pedestrian's picture
492 pencils

Not a big fan of these. Showing some random person crying and tagging it with "Only the best films make it" doesn't really connect.

Seems like this idea could be used for any product. Picture of winemaker crying, tagged with, "Only the best wines make it into our store".

If it were about some demographic of people who are known for being tough, at least there'd be something slightly unexpected. I don't know..."only the best bikers allowed into our bike show." and some Hell's Angel crying...I'd be mildly amused. These are just random people crying. Doesn't really do anything for me.

Guest's picture

I guess they are more particular about their film selection than their ad selection.

velle's picture
1550 pencils

I donno... it's a change seeing grown men cry..............................

Guest's picture

For me the copy reads as "ONLY BEST MAKE THE FILMS IT".

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