Calgary Food Bank: Grapefruit

Yes we also accept fresh food donations.

The Calgary Food Bank needed to get the message out that they also accept fresh food donations. So we created the “Fresh from the Heart” campaign, that featured a branded icon/badge and a series of creative executions that included posters, truck liveries, POS signage, and guerrilla.

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriters: Jack Adamson, Leisa Vescarelli
Photographer: Grant Waddell
Published: September 2011

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4 comments

purshotham's picture
purshotham
455 pencils

Direct...but i think it reaches to TA.

shahidali's picture
shahidali
4063 pencils

Why 'but' when its direct.

Well, it is direct/simple 'and' effective. Like it.

shahid

Winter's picture
Winter
77 pencils

hmm, i think the concept of fresh could come out stronger. canned food doesnt shout fresh to me... :/

Galo's picture
Galo
441 pencils

To see this is really refreshing! Congrats!

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