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Grapefruit

Agency: 
Published/Aired: 
September 2011
Description: 

The Calgary Food Bank needed to get the message out that they also accept fresh food donations. So we created the “Fresh from the Heart” campaign, that featured a branded icon/badge and a series of creative executions that included posters, truck liveries, POS signage, and guerrilla.

Yes we also accept fresh food donations.

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriters: Jack Adamson, Leisa Vescarelli
Photographer: Grant Waddell

Comments (4)

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Highest Rated

Galo's picture
Galo
Activity Score 446

To see this is really refreshing! Congrats!

purshotham's picture
purshotham
Activity Score 457

Direct...but i think it reaches to TA.

shahidali's picture
shahidali
Activity Score 4069

Why 'but' when its direct.

Well, it is direct/simple 'and' effective. Like it.

shahid

Winter's picture
Winter
Activity Score 77

hmm, i think the concept of fresh could come out stronger. canned food doesnt shout fresh to me... :/

Galo's picture
Galo
Activity Score 446

To see this is really refreshing! Congrats!

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