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Agency Network: 
Published/Aired: 
September 2011
Description: 

The Calgary Food Bank needed to get the message out that they also accept fresh food donations. So we created the “Fresh from the Heart” campaign, that featured a branded icon/badge and a series of creative executions that included posters, truck liveries, POS signage, and guerrilla.

Print advertisment created by Wonder, Canada for Calgary Food Bank, within the category: Public Interest, NGO.

Yes we also accept fresh food donations.

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriters: Jack Adamson, Leisa Vescarelli
Photographer: Grant Waddell

Comments (5)

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ignitionspark's picture
ignitionspark
Activity Score 212

Direct approach.

haamun's picture
haamun
Activity Score 6

hi.

jackblack's picture
jackblack
Activity Score 2357

And?

esratasdemir's picture
esratasdemir
Activity Score 5

The use of photography works very well, direct approach. Very clear ,but the envelop at the end of the poster does not look very engaging to me, not strong enough for calling to action.

soryana's picture
soryana
Activity Score 155

The artwork is nice, but the idea is not new.

yes

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