Calgary Food Bank: Corn

Yes we also accept fresh food donations.

The Calgary Food Bank needed to get the message out that they also accept fresh food donations. So we created the “Fresh from the Heart” campaign, that featured a branded icon/badge and a series of creative executions that included posters, truck liveries, POS signage, and guerrilla.

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriters: Jack Adamson, Leisa Vescarelli
Photographer: Grant Waddell
Published: September 2011

5 comments

ignitionspark's picture
ignitionspark
212 pencils

Direct approach.

haamun's picture
haamun
6 pencils

hi.

jackblack's picture
jackblack
2261 pencils

And?

esratasdemir's picture
esratasdemir
5 pencils

The use of photography works very well, direct approach. Very clear ,but the envelop at the end of the poster does not look very engaging to me, not strong enough for calling to action.

soryana's picture
soryana
155 pencils

The artwork is nice, but the idea is not new.

yes

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