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Agency: WAX, Calgary, Canada
Creative Director: Trent Burton, Joe Hospodarec and Keli Pollock
Art director: Scott Shymko
Copywriter: Nick Asik and Trent Burton
Photographer: Chal Stiles and Stock
Digital retouching: Sheldon McLean
Comments
This is a slightly different spin on an idea thats been done for sooooo many products.
Like?
Detergents for example. I like it. Simple and to the point.
http://www.reinhardkrug.de/
A friend of mine had this execution in his book back when he was a junior...I believe his product was bright white paper. Every creative he met with told him to take it out because it had been done so much.
So although the idea is neat.., its one of those done to death ads.
That's what everyone keeps saying but no one posts any links?
There's nothing new under the sun, or the snow in this case
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