Calgary Farmers' Market: Mushrooms

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Brian Allen
Copywriter: Stephanie Bialik
Photographer: Ken Woo

November, 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't really see a link to winter but this must be the prettiest art around mushrooms ever in an ad. Lovely.

HappyHour's picture
2381 pencils

Yea, snow-covered landscapes remind me much more of summer.

thedesignaddict's picture
5403 pencils

I totally see the link to winter. The fresh mushrooms photographed to look like a winter landscape. Nice and simple communication.

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

Billoughsby's picture
5144 pencils

It's a fabulous-looking series. If it evokes winter for you, that's nice.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Cesar Hector's picture
Cesar Hector
217 pencils

I love this whole campaign.

Guest's picture

Uh... hello!!! No connection to winter? What about no leaves, no grass or signs of green anywhere? It looks pretty much like winter to me. You don't need snow for that matter.

Guest's picture

So you're saying Britney Spear's va-j-j makes you think of winter. Oh you poor dear child!

Guest's picture

Not a success, no winter elements at first sight

AssassinX's picture
1329 pencils

This is also my favourite in the series.

Guest's picture

good idea

Chetan Joshi's picture
Chetan Joshi
19 pencils

i can see the winter and the chill well executed....

Cheerriiee's picture
952 pencils

Nice campaign!

Anonymous Author's picture
Anonymous Author
1541 pencils

Canadian winter, Plutonian winter or nuclear winter, whichever way you look at this campaign it's a winner.

Write a wise saying and your name will live forever – Anonymous.

manumartin5's picture
1196 pencils

clean and neat creative.

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