Calgary Farmers' Market: Mushrooms

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Brian Allen
Copywriter: Stephanie Bialik
Photographer: Ken Woo
Published: November 2010

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15 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't really see a link to winter but this must be the prettiest art around mushrooms ever in an ad. Lovely.

HappyHour's picture
HappyHour
2387 pencils

Yea, snow-covered landscapes remind me much more of summer.

thedesignaddict's picture
thedesignaddict
5341 pencils

I totally see the link to winter. The fresh mushrooms photographed to look like a winter landscape. Nice and simple communication.

Roger Keynes's picture
Roger Keynes
5497 pencils

Cool.

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

It's a fabulous-looking series. If it evokes winter for you, that's nice.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Cesar Hector's picture
Cesar Hector
217 pencils

I love this whole campaign.

Guest's picture
Guest

Uh... hello!!! No connection to winter? What about no leaves, no grass or signs of green anywhere? It looks pretty much like winter to me. You don't need snow for that matter.

Guest's picture
Guest

So you're saying Britney Spear's va-j-j makes you think of winter. Oh you poor dear child!

Guest's picture
Guest

Not a success, no winter elements at first sight

AssassinX's picture
AssassinX
1329 pencils

This is also my favourite in the series.

Guest's picture
Guest

good idea

Chetan Joshi's picture
Chetan Joshi
19 pencils

i can see the winter and the chill well executed....

Cheerriiee's picture
Cheerriiee
952 pencils

Nice campaign!

Anonymous Author's picture
Anonymous Author
1541 pencils

Canadian winter, Plutonian winter or nuclear winter, whichever way you look at this campaign it's a winner.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

manumartin5's picture
manumartin5
1202 pencils

clean and neat creative.

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