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Published/Aired: 
June 2011
Description: 
Advertising Agency: WAX, Calgary AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Shayne McBride
Photographer: Ken Woo

Comments (9)

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Highest Rated

hoozn's picture
hoozn
Activity Score 353

Obviously I really am retarded. Please do explain to me why an egg timer which looks like a real egg is supposed to mean that anything is really fresh?

The moment the egg timer shows 0 the egg isnt "fresh" anymore because someone had to collect it, get it to the market, and someone else had to buy it, bring it home and cook it first. The first thing that comes to mind when looking at this picture is more like "oops, time's up", but not "oh so fresh". So wtf?

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Hey HERE'S an idea - what about we reverse those egg things back into eggs. Think anyone'd notice?"

"Moo."

ace85le's picture
ace85le
Activity Score 3939

I don't see real. Nor do I see fresh. Failed. Twice.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+2

AussieDee's picture
AussieDee
Activity Score 36

What's with the scale or measuring thing?

dean viii's picture
dean viii
Activity Score 1686

wtf?

Boxey's picture
Boxey
Activity Score 8881

Your work for C.F.M. has decreased in awesomeness every year. Try something new.

dollypoppin's picture
dollypoppin
Activity Score 1423

I dont get any of these.

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"Nihil sub sole novum"

Davirus's picture
Davirus
Activity Score 44

You have to be really retarded to don't understand an obvious message that is also explained by the copy.

Yes, those are boring, but I never heard any rule that advertising should be an entertainment, by the time people expend watching ads on street, the more short and obvious the message is, the better.

Unless you have nothing better to do with your life that stand watching for 10 - 20 minutes a poster.

[ ❤ ] www.davirus.mx

hoozn's picture
hoozn
Activity Score 353

Obviously I really am retarded. Please do explain to me why an egg timer which looks like a real egg is supposed to mean that anything is really fresh?

The moment the egg timer shows 0 the egg isnt "fresh" anymore because someone had to collect it, get it to the market, and someone else had to buy it, bring it home and cook it first. The first thing that comes to mind when looking at this picture is more like "oops, time's up", but not "oh so fresh". So wtf?

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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