Calgary Farmers' Market: Egg

Advertising Agency: WAX, Calgary AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Shayne McBride
Photographer: Ken Woo

June 2011


CuriousPencil's picture
4225 pencils

"Hey HERE'S an idea - what about we reverse those egg things back into eggs. Think anyone'd notice?"


ace85le's picture
3939 pencils

I don't see real. Nor do I see fresh. Failed. Twice.


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Nike Diesel's picture
Nike Diesel
13554 pencils


AussieDee's picture
36 pencils

What's with the scale or measuring thing?

dean viii's picture
dean viii
1686 pencils


Boxey's picture
8881 pencils

Your work for C.F.M. has decreased in awesomeness every year. Try something new.

dollypoppin's picture
1423 pencils

I dont get any of these.

"Nihil sub sole novum"

Davirus's picture
44 pencils

You have to be really retarded to don't understand an obvious message that is also explained by the copy.

Yes, those are boring, but I never heard any rule that advertising should be an entertainment, by the time people expend watching ads on street, the more short and obvious the message is, the better.

Unless you have nothing better to do with your life that stand watching for 10 - 20 minutes a poster.

hoozn's picture
353 pencils

Obviously I really am retarded. Please do explain to me why an egg timer which looks like a real egg is supposed to mean that anything is really fresh?

The moment the egg timer shows 0 the egg isnt "fresh" anymore because someone had to collect it, get it to the market, and someone else had to buy it, bring it home and cook it first. The first thing that comes to mind when looking at this picture is more like "oops, time's up", but not "oh so fresh". So wtf?

who cares? ima play some tunes instead

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