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Cheese

Agency: 
Published/Aired: 
November 2010
Description: 

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Brian Allen
Copywriter: Stephanie Bialik
Photographer: Ken Woo

Comments (7)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8130

I bet you like it, he called your work "FREAKING AWESOME art direction"...
He is right by the way.

BernbachOnRoids's picture
BernbachOnRoids
Activity Score 77

SIMPLE PUT. Well done lad!

Yes this ad falls into one of the techniques for coming up with a ad. (Good old No: 12 - SHAPE AND PERSPECTIVE)

BUT WHO CARES!!!! COME ON! WHO CARES? YOU? or YOU?

Those techniques are there for a reason!

I love making stuff look like other stuff. Even if it is the oldest trick in the book. Combine that with some FREAKING AWESOME art direction and use of space. AND WHAM!

Your ripping through the clutter like an Australian mongoose on heat! Now THAT'S BEEFED!

but really what makes these ads work. IS INSIGHT BABY! I love me some good insight. I need more....more...GIVE ME MORE!

Why do i go to the market... because i like those little mushrooms to be fresh. YES THAT'S RIGHT I SAID IT.... I think mushrooms are little.

Although how fresh is cheese?

HappyHour's picture
HappyHour
Activity Score 2381

+1

digifool's picture
digifool
Activity Score 264

By far the best comment I have ever gotten on adsoftheworld. Thanks for the positivity. Brian.

Dzsoi's picture
Dzsoi
Activity Score 8130

I bet you like it, he called your work "FREAKING AWESOME art direction"...
He is right by the way.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I'm just stoked to be the commentor right next to BoR.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

So how would one show winter freshness for things like, lettuce, green apples and broccoli?

andyStock's picture
andyStock
Activity Score 666

What a pedantic comment!

Obviously you cannot use those foods in this campaign - but you don't need to! It is pretty obvious to me by these few ads that those foods will be there too. They can't use every single food that is available at the market in this one campaign can they!

It is a great series of adverts - as they always are for Calgary Farmers' Market.

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